Page 7 - SG_English HandBook

Company’s Milestones

NEFFUL INTERNATIONAL WELCOMES YOU!
Congratulations on your wise decision for joining Nefful International and being part of Nefful International’s family,
whereby you will be able to experience the best way of life with a brand new and refreshing health experience.
Your participation enriches the strength and diversification of the organization; everyone no matter their background,
will realize their potential and pursue a healthy, beautiful and prosperous life together.
With the heart of care, love and passion, we will work hand in hand to grow this direct selling business to
achieve international recognition in the global market.

Company History & Development

Nefful Japan was founded in 1973 by Mr. Kamijo Hisami. The company began its business in Shizuoka Prefecture, Japan, a
place known for its famous landscape and breathtaking sceneries. The company introduced and provided quality lifestyle to
the consumers by producing high-quality products through a unique fiber technology. Subsequently, a range of products
were introduced as the Teviron collection in 1979. After going through continuous innovative growth and development, the
company successfully introduced a brand new range of products under the NEORON® collection in 2013.

Today, the business of Nefful is not only based in Japan but has expanded to other parts of the world.
Taiwan United States Hong Kong Malaysia Singapore
（1989） （2002） （2005） （2006） （2010）
Nefful International then shifted its headquarters to Singapore in 2014, which oversees all regional business operations. As
of 2020, we are proud to have more than 700,000 Independent Distributors around the world and still counting. The
close-knitted collaboration between the company and our Independent Distributors has led to a strong foundation that
enables many to pursue beautiful, healthy and prosperous lives. Under the leadership of our current Chairman, Mr. Kamijo
Toshiya, we will continue to promulgate our knowledge to optimize wellness and diffuse positive energy to all as we serve
and work towards the expansion of Nefful International’s business around the world.

Premium Corporate Branding

Our brand image is built upon the combination of high-quality products, excellent services, good reputation, strong
corporate culture, and collaborative partnership with our Independent Distributors. These components are the key aspects
that have solidified and nurtured our strong brand image today. We are committed to providing our Independent
Distributors, their families and friends with better, healthier lifestyles and products. At Nefful International, we believe that
quality of life comes from simplicity. Our unique NEORON® fibers have excellent heat insulation capabilities, superior
moisture permeability, ultra-strong negative static electricity and negative ions as well as outstanding flame retardancy
properties. These unique characteristics can be weaved into apparels, bedding items, support and accessory items to
provide overall wellbeing for you and your family. Nefful International is dedicated to providing you and your family
everything you need to enjoy the best of everyday life as well as a platform for personal growth and achievements with a
strong business philosophy of "Beauty, Health, and Aspiration”.

Ongoing Partnership
At Nefful International, we value the strong collaborative partnership and trust with our Independent Distributors whom we
care for like a big family. The ongoing partnership is fostered through sustainable business objectives. We are here to
support all our Independent Distributors to help ensure everyone makes measurable progress towards their goals and
ultimately achieving them.

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